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Duplicate detection and merging
Scans the database and merges duplicates without losing data: activities, deals and notes are kept and consolidated on the right record.
Deduplication agent How CRM duplicate cleanup works →
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Case study · Cybersecurity software
How Ogo Security made its HubSpot CRM reliable and reactivated its champions in the first month.
With 1000+ customers and a fast-growing revenue team, Ogo Security was piling up data debt in HubSpot. Jipup deployed its AI agents to clean, enrich and monitor the CRM continuously, with no human intervention.
Company
Ogo Security
Industry
Cybersecurity software · WAAP
Size
11 to 50 employees
CRM
HubSpot
Results from the first month of adoption
Key figure
68%
close rate when reactivating champions identified by Jipup.
2 to 3h / week
saved per rep on manually cleaning CRM records.
−98%
duplicates in HubSpot after the first pass of the deduplication agent.
+31%
contact records corrected with the right data: verified email and phone.
21 moves
champion moves tracked in 30 days, each automatically triggering sales actions.
01 · Context
A cybersecurity scale-up that runs its growth on HubSpot.
Ogo Security is a French cybersecurity scale-up that builds a next-generation WAAP: web application and API protection driven by behavioral AI. With more than 1000 customers, including sensitive organizations such as the City of Paris, Thales and Orange, the company relies on HubSpot to run all of its prospecting, nurturing and account management. But that growth came with more and more data sources: inbound leads, outbound prospecting, event imports, the partner database. The result: a CRM that kept getting bigger, and less and less reliable.
02 · The challenge
Four invisible frictions that were eroding sales performance.
For Nicolas Daubricourt, Sales & Marketing Director, the revenue team was spending more and more time on low-value cleanup work, at the expense of selling.
Duplicates everywhere
The same contact stored several times, skewing reporting and creating attribution conflicts.
Outdated data
Key contacts (CISOs, CIOs) changed jobs without the CRM reflecting it, so follow-ups went nowhere.
Incomplete records
Unverified emails and missing phone numbers made marketing segmentation and ABM scoring unreliable.
Falling adoption
Reps were working around the CRM and using their own spreadsheets.
03 · The Jipup solution
Three specialized AI agents, connected to HubSpot in minutes.
Ogo Security connected Jipup to HubSpot with no migration and no copy of its database, through a secure OAuth connection to HubSpot. Three specialized agents were switched on.
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CRM enrichment
Fills in missing fields (verified email, phone, job title, headcount) by querying 15+ data providers in a cascade.
Contact & company enrichment See how CRM enrichment works →3
Job change tracking
Monitors key contacts' moves and triggers sales actions on qualified leads as soon as a champion joins a new company.
Job change & sales trigger How job change tracking works →
04 · The benefits
Time saved, opportunities surfaced, adoption restored.
Want the same math for your team? Estimate your savings with the ROI calculator →
Time saved
2 to 3 hours a week won back per rep, put straight back into active selling.
Opportunities surfaced
21 champion moves detected in 30 days, routed right away to the right AEs.
Reactivations that close
A 68% close rate on opportunities sourced from automatic detection.
Reliable pipeline, adoption restored
Reliable forecasting, and reps who trust HubSpot again every day.
My teams were regularly working with outdated data (emails, phone numbers, job titles), which directly hurt the results of our prospecting campaigns. Today, Jipup's agents automatically take care of the quality and updating of our contacts and companies.
Nicolas Daubricourt
Sales & Marketing Director, Ogo Security
What if we did the same for your CRM?
See in 20 minutes how Jipup's AI agents can make your CRM reliable and surface your hidden opportunities. Native integration with HubSpot and Salesforce, plus other CRMs. See plans and credit pricing →