and other CRMs
You don't have 12,000 contacts. You have 900 usable ones. Every empty field quietly drops records from your targeting. CRM enrichment fetches the data where it is published, writes it into HubSpot, and only bills you for what it finds.
A CRM fills up from the sides: an import, a form, a trade show, a note typed between two calls. Each entry brings what it needed at the time, and nothing more.
A three-column file becomes thirty thousand three-column records.
Every extra field costs conversions. So you ask for three.
You come back with two hundred contacts and not one job title.
Reps fill in what they need today, not what marketing will need in six months.
The day you create an "Industry" property, it is empty on the twenty thousand records before it.
An empty field never shows up in a report. The record is simply unusable, and you only notice when someone tries to use it.
Nothing tells you whether you are writing to an intern or to the person who signs the purchase order.
What it costs: out of every campaign filtered by role.
Email is filled in, mobile is not. Your rep has one channel, the most crowded one.
What it costs: one channel fewer where it matters most. See which accounts to call this week with buying signals →
Some records have a name and a company but no email. Others have only an address: no name, no company, nothing to decide whether to call.
What it costs: records nobody works. Clean up records with no identity and duplicates →
Created on the fly to associate a contact: a name, sometimes a domain, nothing else.
What it costs: an ICP you can't apply, and accounts you can't tier.
No rep knows these by heart, yet they are public and kept up to date by INSEE, the French statistics office. Useful if you sell into France.
What it's worth: knowing a company has ceased trading before you pitch it. Keep records current with Job change tracking →
A record looks fine on its own. The gap shows when you build a list: each targeting filter removes not the contacts that don't match, but the ones you can't tell.
The 11,100 contacts that fall out along the way are not off-target: you simply don't know. In a filter, an empty field and a non-matching field give the same result, except the first loses records you already paid for. Filling three properties doesn't bring new contacts. It gives you back the ones you have.
HubSpot ships its own enrichment, launched as Breeze Intelligence and now documented as "data enrichment". It is built in, with nothing to install, and a sensible first step for job titles and firmographics. A waterfall goes further on mobiles, emails and coverage.
| HubSpot data enrichment | Jipup CRM enrichment | |
|---|---|---|
| Setup | Built in, nothing to install. Automatic enrichment is off by default. | OAuth connection, then pick records and fields. |
| Data sources | HubSpot's commercial dataset, third-party providers and public web information. | 15+ data providers in a waterfall, plus LinkedIn and the French registry. |
| Contact fields | Job title, role, seniority, location, LinkedIn URL. Phone and email are not in the default list. | Job title, location, LinkedIn URL, professional email, direct mobile. |
| What it starts from | A business email (not Gmail or Yahoo); a domain for companies. | A name and company, a LinkedIn URL, or an email alone (reverse lookup). |
| Billing | Included in eligible editions; HubSpot says it does not consume HubSpot Credits. Check your edition. | Credits, billed only when data is found and written. |
| Existing values | Kept unless you enable the overwrite setting. | Empty fields only by default, optional overwrite, names never overwritten. |
| French registry data | Not documented. | SIREN, NAF code, legal form, active or ceased. |
HubSpot column from HubSpot's help center, October 2026: Get started with data enrichment, Enrich your contact and company data. Check your own portal.
Each provider has its own sources, countries and blind spots. We call them one after another until one answers or the list runs out. Found: written into HubSpot, credits debited once. Nothing found: nothing billed.
The 80% ceiling is the top of the range we use internally to budget an enrichment, kept deliberately low. A job title is found more often than a mobile.
Where one source stops, others are left to ask, which matters most on mobiles.
Providers sit behind your Jipup subscription: you sign none of them. Use the same providers from your own AI agent with the MCP server →
However many providers were asked, a field found is billed once. A record nobody recognises costs nothing.
Turn on the skills you need: contact profile from LinkedIn, professional email, direct mobile, identity from an email alone, company data from LinkedIn, company domain name, and French legal data.
15+Fixes Records that are only an email
Works back from the email to the person, for records with no LinkedIn URL and no name to search with.
8 credits, billed only when a person is found and something is actually written to the record.
15+Fixes Missing titles · Contacts you can't call
Finds and reads the person's LinkedIn profile, then writes what was missing. Email and mobile go through the waterfall.
If the LinkedIn URL on the record leads nowhere, the agent finds another and keeps it only if it returns a real profile.
15+Fixes Companies reduced to a name · French registry data
Realigns the company with sources kept current: its LinkedIn page, its domain and, for companies registered in France, the official registry.
The French registry is searched by name, so the agent cross-checks address, domain and headcount, and writes nothing rather than a wrong legal identity.
Four workflows · Job change tracking, CRM enrichment, Duplicate detection and merging, New hire detection
OAuth connection to your HubSpot portal, once. Then choose which records qualify, which fields the agent may fill, and whether it refreshes filled ones too. It runs on a schedule inside HubSpot: no export, no reimport.
01 Which records, which fields, and how far it may write.
02 Every field written is logged with its source, and what found nothing shows at zero credits.
Each row opens on the detail: value before, value after, its source, and a direct link to the HubSpot record.
Each skill has a credit cost, debited only on success. What isn't found isn't counted.
| Skill | Credits |
|---|---|
| Contact profile from LinkedIn | 1 |
| Find a contact's LinkedIn URL (once per contact) | 3 |
| Professional email | 5 |
| Direct mobile number | 50 |
| Identity from an email (reverse lookup) | 8 |
| Company LinkedIn URL + company page | 1 + 1 |
| Company domain name | 2 |
| French legal data | 1 |
Plans start at €120 a month (about $139) for 10,000 credits, with no commitment, and unused credits roll over. See plans and credit packs → Estimate your return with the ROI calculator →
Contact records corrected with a verified email and phone at Ogo Security, after Jipup ran on their HubSpot portal. Read the Ogo Security case study →
It fills the empty or outdated properties on HubSpot contacts and companies (job title, email, mobile, industry, headcount, website) from outside sources, so records can be segmented and worked.
Yes. HubSpot launched Breeze Intelligence and now documents it as data enrichment, built into eligible editions. Its default contact properties cover job title, role, seniority, location and LinkedIn URL, but not phone or email, and contacts need a business email. Jipup adds a multi-provider waterfall for emails and mobiles.
With Jipup, credits are debited only when data is found: 5 for a professional email, 50 for a direct mobile, 1 for a contact profile. Plans start at €120 a month (about $139) for 10,000 credits, with 250 free trial credits. HubSpot states that its native data enrichment does not consume HubSpot Credits; check what your edition includes.
Yes. The direct mobile skill queries providers one after another until one finds a number. It costs 50 credits, only when a mobile is found.
Not by default. Contact enrichment only fills empty fields; an "overwrite" option turns it into a real refresh. A value missing at the source never erases yours, and first and last names are never overwritten, whatever the setting. Company data is refreshed even when filled (today's value beats the import's), but never with an empty value.
More than 15 data providers, plus LinkedIn and, for companies registered in France, the official registry. All are included in your Jipup subscription, with no provider contract to manage.
Jipup is GDPR compliant and hosted in the EU, in France, at Scaleway. The connection to your CRM uses OAuth and can be revoked at any time, and a data processing agreement is available at https://app.jipup.com/legal/dpa.
Connect HubSpot, pick the fields, see what comes back. Compare plans →
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